Co-op - Turning back the tide: a Co-operative success story

Describes how the Co-op Food Retail Stores re-positioned during 1997-2000, and were transformed from a business in decline to one with a healthy-looking future.
Agency: Partners BDDHAuthors: Leslie Butterfield and Kate Waters

Coop: Turning Back the Tide: A Cooperative Success Story

INTRODUCTION AND DEFINITION OF TERMS

This case concerns the Coop Food Retail Stores, which form the major part of a larger family of businesses, the Cooperative Wholesale Society (CWS). Despite its name, the CWS is primarily a retail operation with over 50% of its business, coming from food retailing, the remainder being in funerals, travel, milk delivery, banking, insurance and assorted other small businesses. These businesses are in most cases linked by the widely recognised 'clover leaf' logo, shown in...

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