Agency: Partners BDDH | Authors: Leslie Butterfield and Kate Waters |
Coop: Turning Back the Tide: A Cooperative Success Story
INTRODUCTION AND DEFINITION OF TERMS
This case concerns the Coop Food Retail Stores, which form the major part of a larger family of businesses, the Cooperative Wholesale Society (CWS). Despite its name, the CWS is primarily a retail operation with over 50% of its business, coming from food retailing, the remainder being in funerals, travel, milk delivery, banking, insurance and assorted other small businesses. These businesses are in most cases linked by the widely recognised 'clover leaf' logo, shown in...