Confetti.co.uk - Building a brand from scratch in six months

Ruth Saunders

Confetti.co.uk, winner of the John Bartle Award for best new agency, was launched in February 1999 as an interactive wedding website.
Agency: Mustoe Merriman Herring LevyAuthors: Ruth Saunders

Confetti.co.uk

Building a Brand From Scratch in Six Months

Introduction

In 1998, the world of ecommerce was just beginning to take off. Entrepreneurs were setting up new Internet companies daily whilst venture capitalists were eyeing up those with the greatest chance of success.

Two such entrepreneurs, who were wanting to set up their own company, believed that the Internet companies with the greatest chance of success were those that satisfied a genuine consumer need above and beyond the traditional media and bricks and mortar companies. Additionally, they believed that companies...

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