Agency: BMP DDB | Authors: Alex Whelan and Sam Dias |
Scoot.com
The Power of Purple. How Bold Advertising Helped Build A Successful Dotcom Business
INTRODUCTION
Scoot.com had a vision to shake up the directories market with a new internet-based service. This is the story of how brave advertising helped turn this vision into reality.
The problems facing Scoot.com back in 1998, after a faltering start, will probably sound familiar to many other pioneering dotcom companies. The need to build not just brand awareness but also understanding of the new service. The need to achieve this from a standing...