e-commerce/internet Award, Scoot.com - The power of purple: How bold advertising helped build a successful dotcom business

Scoot.com is a directory, analogous to (and competing with) Yellow Pages but electronic, launched 1997.
Agency: BMP DDBAuthors: Alex Whelan and Sam Dias

Scoot.com

The Power of Purple. How Bold Advertising Helped Build A Successful Dotcom Business

INTRODUCTION

Scoot.com had a vision to shake up the directories market with a new internet-based service. This is the story of how brave advertising helped turn this vision into reality.

The problems facing Scoot.com back in 1998, after a faltering start, will probably sound familiar to many other pioneering dotcom companies. The need to build not just brand awareness but also understanding of the new service. The need to achieve this from a standing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands