ITV '90 - ripples in a thirty-year stream

William Phillips

A detailed review of the television ratings. In 1990, for the first time since these reviews started, ITV has not continued to lose ground.

ITV '90: ripples in a thirty-year stream

William Phillips

Every year our quick tour of television ratings finds that ITV has given a little more ground in peak time. Every year except 1990, that is. Perhaps to its own surprise, ITV marched forward across a broad front. Can it keep up the advance, entrenching itself anew in the big audience's affections before Sky TV and Channel 5 woo the public intensively?

In 1985 the seers of Saatchi & Saatchi's futurology section (J. Perriss, prop.) urged that the BBC must be ordered to sell airtime: it could not possibly compete...

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