Audience Appreciation a Different Story from Audience Numbers
Peter Menneer Broadcasting Research Department BBC
THE STRUCTURE OF UK TELEVISION AND RESEARCH
In addition to the BBCs English Language and 36 vernacular radio services transmitted across the world, the BBC operates two national domestic TV services (BBC1 and BBC2), four national radio networks and about 40 local radio stations. The latter are all funded by a licence fee. Competitive to the BBCs TV channels are the two commercial channels, the regionally structured ITV1 and national Channel Four, that are funded by spot advertising. In the average week BBC1...