Audience appreciation - a different story from audience numbers

After outlining the structure of UK television audience research, the article describes the Television Opinion Panel which yields the weekly Audience Appreciation scores (AIs) showing how programmes are reacted to.

Audience Appreciation – a Different Story from Audience Numbers

Peter Menneer Broadcasting Research Department BBC

THE STRUCTURE OF UK TELEVISION – AND RESEARCH

In addition to the BBC’s English Language and 36 vernacular radio services transmitted across the world, the BBC operates two national domestic TV services (BBC1 and BBC2), four national radio networks and about 40 local radio stations. The latter are all funded by a licence fee. Competitive to the BBC’s TV channels are the two commercial channels, the regionally structured ITV1 and national Channel Four, that are funded by spot advertising. In the average week BBC1...

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