Getting the best out of the agency - a client's view

A widespread review of the client-agency relationship, from one who has just moved from the client to the agency side.

Getting the Best Out of the Agency – A Client's View

Ray Higgs Trenear-Harvey Direct Ltd.

This article examines how to get the best out of your advertising agency as a client. Unfortunately, there is no simple magic formula to achieve this and one cannot avoid the use of somewhat trite statements such as: 'the key to getting the best out of an agency stems from establishing a good working relationship between client and agency'.

There are a number of barriers that can prevent this 'good working relationship' from being established. Some of these barriers are caused by...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands