Ben & Jerry's come to Europe

The story of how Ben & Jerry's, the U.S. values-led ice cream company, moved into Europe: the reasons why they did so, the problems and opportunities they faced, where they went and what they achieved in each country.

Ben & Jerry's Come to Europe

This is the story of the problems and opportunities the famous values-led US ice cream company, Ben & Jerry's, faced in coming to Europe several years ago, where they went and what they achieved. It remains to be seen how the freshness and charm of this enterprise will be maintained, now that the company is in the arms of the giant Unilever, but we wish them well

Ben Cohen andJerry Greenfield

Values-Led Growth

There are only three possible ways for a company to go. It can get bigger. It can stay the...

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