Ben & Jerry's Come to Europe
This is the story of the problems and opportunities the famous values-led US ice cream company, Ben & Jerry's, faced in coming to Europe several years ago, where they went and what they achieved. It remains to be seen how the freshness and charm of this enterprise will be maintained, now that the company is in the arms of the giant Unilever, but we wish them well
Ben Cohen andJerry Greenfield
Values-Led Growth
There are only three possible ways for a company to go. It can get bigger. It can stay the...