The origin and development of mail order in the United Kingdom

Robert Brandon

This is in no way a record of how American mail order took root in the 1880s, but in a review of this kind one cannot ignore the part played by the pioneers, especially by Sears Roebuck.

 The Origin and Development of Mail Order in the United Kingdom

Robert Brandon

 

Introduction

Sears Roebuck the American model

This is in no way a record of American mail order took root in the 1880s, but in a review ofthis kind one cannot ignore the part played by the pioneers especially by Sears Roebuck, an outstanding name in American business.

In The History and Development of Advertising1 Frank Presbrey recalled that in 1927,one house, Sears Roebuck & Co. distributed 75,000,000 catalogs including 15,000,000 of the large general catalogs and 25,000,000 of the semi-annual...

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