A New Deal For Your Clients
David Ogilvy
A presentation given by David Ogilvy at Mather and Crowther in 1939.
My ideas about advertising have been completely reoriented during the last year. I have experienced the biggest personal revolution of my life.
I used to say that advertising placed undue emphasis on getting sales and insufficient emphasis on creating and maintaining goodwill.
I used to argue for the preservation of high aesthetic standards in advertising. I used to think good copy was the kind of copy which qualified for inclusion in 'prose of persuasion'. I used to think it mattered...