Advertising and The Times

Gordon Phillips

Brought into being by a man unafraid of chest thumping publicity the institution we now call 'The Times' first saw the light of day, not as a newspaper, but as an advertising medium.

Advertising and 'The Times'

Gordon PhillipsArchivist and Researcher, The Times

Brought into being by a man unafraid of chestthumping publicity and heavily disguised as the Daily Universal Register, the institution we now know as The Times first saw the light of day, not as a newspaper, but as an advertising medium. 'Here also will be published The Times, a morning paper, which is very high in the Public Esteem, for its early, accurate, and important Intelligence, and whose Sale, at present, is at least on an equality with the most respectable...

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