New Film Website Promotion and Box-Office Performance

The use of website promotion for new films is now commonplace. However, there has been no information to date about the degree to which website activity relates to the box office performance of a film.

New Film Website Promotion and Box Office Performance

Fred Zufryden University of Southern California

Today, numerous companies have a presence on the web, with a host of reasons for seeking one. These include a company’s wish to promote its image, provide product information to its visitors, promote awareness about the company’s current and/or new products, or sell its products directly on the web.

In particular, the trend has been growing for movie studios to dedicate websites to the promotion of their forthcoming films. The creation of a website potentially serves as a source of information about the film (e.g.,...

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