Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national, regional, and language differences while addressing the indicators that are critical to the success of Galaxy Latin America in delivering satellite television services in Latin America.

Subscriber Loyalty Measurement and Management Throughout Latin America

Cary J. Nadel  Burke I.C.E. Research/Burke CSA,  United States andSandro O. Mesquita  Galaxy Latin America,  United States.

INTRODUCTION

Founded in 1995, Galaxy Latin America (GLA) became the regional pioneer in directtohome (DTH) satellite television services. The technology represents the most advanced system for home entertainment available today. The success of DIRECTV in Latin America is greatly attributed to the knowledge, insight, and experience in the entertainment and technology industry of its partners.

The Hughes Electronics Corporation, from the United States, is today one of the leading...

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