Subscriber Loyalty Measurement and Management Throughout Latin America
Cary J. Nadel Burke I.C.E. Research/Burke CSA, United States andSandro O. Mesquita Galaxy Latin America, United States.
INTRODUCTION
Founded in 1995, Galaxy Latin America (GLA) became the regional pioneer in directtohome (DTH) satellite television services. The technology represents the most advanced system for home entertainment available today. The success of DIRECTV in Latin America is greatly attributed to the knowledge, insight, and experience in the entertainment and technology industry of its partners.
The Hughes Electronics Corporation, from the United States, is today one of the leading...