Public opinion migrants, brand migrants. Demography and marketing using panel surveys

Alain Mizahi and Juan Jose Calvo

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption.

Public Opinion Migrants, Brand Migrants

Demography and Marketing Using Panel Surveys

Juan Jos CalvoandAlain MizrahiGrupo RADAR, Uruguay

INTRODUCTION

What does a person that decides to migrate from one place to another have in common with a smoker that decides to change cigarette brands, and a citizen that changes his/her vote intentions?

This paper illustrates the usefulness of some of the instruments of the field of formal demography, specifically those tools employed in migration studies, for public opinion and vote intention research as well as for marketing research about products of massive consumption.

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