The future of circulation auditing

J Ferguson

The international Federation of ABCs aims to improve the standards of auditing circulations throughout the world and consistently works towards comparable data between countries, while also taking account of the way in which countries and market demands differ within sectors.

The Future of Circulation Auditing

Julie Ferguson, ABC, describes how Britain's press auditor is tightening its act

The events last year at the Birmingham Post & Mail have identified some very important issues for our industry as a whole and not least, it seems, for Admaps Lucifer. Lucifer made several interesting points in the January 2000 issue of this magazine. Among these were that the Audit Bureau of Circulations (ABC) had appeared to pass on the false circulation figures supplied by the Birmingham

Post & Mail and that this occurrence was largely a consequence of ABCs structure and its...

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