Every brand needs a Social Selling Proposition

To stand out in a crowd you need something special, and it is believed the answer is Cause Related Marketing, but CRM incorporated into mainstream advertising communications and the marketing budget.

Every Brand Needs a Social Selling Proposition

Marjorie Thompson, Saatchi & Saatchi, and Hamish Pringle, Brand Beliefs, show how business can exploit consumer-focused partnerships 

Call it cause-related marketing, social marketing or even the latest buzz phrase, mission marketing, it is time to take note: ethical advertising and communications are here to stay.

A recent round table of experts, convened by NCVO, the National Council for Voluntary Organisations, looked to the private sector for models and found that companies do collaborate. Many collaborations are short term and tactical, such as fast-food chains running promotions of the latest Hollywood...

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