Road Safety: the Transport Accident Commission Campaign
Greg HarperandLeon L'Huillier
INTRODUCTION
In November 1989, Grey Advertising was approached by Leon LHuillier, Executive Chairman of the Transport Accident Commission, to develop a campaign with an annual budget of $6 million, that would make road safety a cut-through social issue, and compel drivers to actively rethink their personal attitudes to road safety, as well as change their driving behaviour.
Our client, the Transport Accident Commission, is Victorias Third Party Insurer, and bears the cost of death and personal injury arising from transport accidents.
The campaign also had to launch and...