Throwing a new light on New Zealand

Tourism is one of the most important contributors to the economy of New Zealand. New Zealand is a spectacular place.

Throwing a New Light on New Zealand

Gerald Lee John Bevins Pty. Ltd

INTRODUCTION

Tourism is one of the most important contributors to the economy of New Zealand. And Australia has historically been the most important source of tourists for New Zealand.  

Likewise, New Zealand has historically been the most popular overseas holiday destination for Australians.

However, while Australia remains New Zealand’s No. 1 tourist market and New Zealand remains Australian’s No. 1 tourist destination, the number of Australians holidaying in New Zealand has fallen alarmingly over recent years – from a high of almost 160,000 in 1976 to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands