The Apple Bites Back
John McKie
INTRODUCTION
Given the highly competitive nature of food marketing these days, present a Marketing Director in the food industry with a new product that satisfied all of these criteria
Low in or free of fat
Low in or free of cholesterol
Low in salt
Low in sugar
High in fibre
High in vitamins
High in minerals
Convenient
Versatile
Natural
Portable
Crushproof
Economical
Different varieties
... and then tell him that this product would achieve a weekly penetration level of 84% of all households and he'd have kittens. Yet these product benefits allied...