FLY BUYS. Takes off

Iain White & Clarissa Mattingly

In a short period, the total campaign has been an unqualified success, achieving the largest multi-retailer frequent buyer programme in Australian retail history, one in five homes have signed up to the scheme.

FLY BUYS. Takes Off

Iain WhiteandClarissa Mattingly

Our confidence in FLY BUYS. can be attributed to three major factors: the extensive research on which the programme is based; the broad, integrated marketing/advertising programme being launched; and Australians’ strong desire to fly free. 

Dr Peter Langkamp, General Manager, Loyalty Pacific.1

INTRODUCTION

FLY BUYS. is a Frequent Buyer programmeme which offers points based on everyday shopping in supermarkets, department stores, petrol stations, on clothing, fast food, liquor, as well as purchases...

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