FLY BUYS. Takes Off
Iain WhiteandClarissa Mattingly
Our confidence in FLY BUYS. can be attributed to three major factors: the extensive research on which the programme is based; the broad, integrated marketing/advertising programme being launched; and Australians strong desire to fly free.
Dr Peter Langkamp, General Manager, Loyalty Pacific.1
INTRODUCTION
FLY BUYS. is a Frequent Buyer programmeme which offers points based on everyday shopping in supermarkets, department stores, petrol stations, on clothing, fast food, liquor, as well as purchases...