Peugeot. Engineered to be enjoyed.

The objectives were to re-build the Peugeot marque in Australia and to immediately grow annual sales and then establish a rate of growth to achieve a targeted rate of sales of 10,000 units p.a.

Peugeot. Engineered to be Enjoyed

Ian McDonald

CONTEXTS

Acknowledging that the time-span under review in these MA Awards is the calendar years 1993/1994, may we briefly step outside that span to place the results, which we will shortly detail, within two broader contexts?

I. The passenger Vehicle market - a 10 year retail sales history

It has been said that only optimists survive in the ‘car business’! A glance at Figure 1 explains why there is probably a deal of truth in that statement.

Coming off its record 1985 year with 492,313 passenger cars sold (of a...

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