The power of one (Idea) - The jeans for genes campaign

Genevieve Dennis

From its origins in a small meeting room the Jeans for Genes idea has grown into a long-term campaignable property.

'The Power of One (Idea) - The Jeans for Genes Campaign'

Genevieve Dennis

INTRODUCTION

Launching a product nationally, increasing sales and increasing brand awareness for any product is a difficult task.

Try doing it without a budget! 

Welcome to the world of charity fundraising.

The Children’s Medical Research Institute (CMRI) is serviced by John Bevins Pty Limited as its major charity account. CMRI desperately needed a fundraising idea in order to continue its research into childhood diseases and genetic disorders.

The following paper documents an idea and its journey into reality.

The idea of Jeans for Genes was...

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