The Schweppes Oasis launch

DDB Planning Department

The opportunity in 1995 was for Schweppes to be the first brand to launch into the new age beverage category in the Australian market.

The Schweppes 'Oasis' Launch

SYNOPSIS

Oasis has been a hugely successful new product launch within Australia. Neilsen data shows that Oasis was one of the most successful product launches ever within the soft drink market.

Business Revthat is,w Weekly nominated Oasis as the smartest new product launch of 1995 ahead of the very successful Sub Zero.

Not only was Oasis an individual brand success story but it has also helped to build the entire fruit flavoured drinks and fruit flavoured iced teas category.

In the early days the list of competitors was substantial - highlighting the ground work that has...

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