What are we talking about? A short frame of reference

The focus of this paper is on the evolution of the research business system since the 1950s, as well as the development of competitive intelligence in the last decades.

What Are We Talking About?

A Short Frame of Reference

Mario van HamersveldRoyal Philips Electronics, The Netherlands

INTRODUCTION: THE BATTLEFIELD

Activities to provide insight and understanding about what happens in society and business evolve over time. Scope, naming, and ways of working are evidently closely related to the phases in macroeconomic activity and the developments in business and marketing connected to them.

Knowledge understanding and foresight have become factors of paramount importance in value creation. As a consequence, increasingly fierce fights emerge about the ability to generate that knowledge.

On the one hand, knowledge has become a...

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