Nothing New Under the Sun?
Gordon Pincott and Alan BranthwaiteMillward Brown
Winner of the David Winton Award for Best Technical Paper
THE INTERNET AND THE FUTURE OF MARKET RESEARCH
The internet is about to change the way we go about our lives, and the social and economic patterns of our society. The very notions of identity and geography are going to be changed by the ever increasing pace of technological development. There will continue to be marketing, promotion and advertising, but not as we know it.
In the overall scheme of things, how the market research...