Admap Direct: Does Postman Pat have a future

Tom Rayfield

E-mail is going to be the killer for personal mail. Not yet, because most people haven't got it.

Does Postman Pat have a Future?

Tom Rayfield

When did you last get through the post a letter from a friend with a handwritten address and a real stamp?

Last week our own post consisted of fifteen mailshots, four bills, two Premium Bond cheques (good), four bank statements (not so good), two credit card statements and three forms from the Inland Revenue (yuk).

It seems to me that, while Postman Pat may not be heading for early retirement the kind of stuff he is delivering has changed in the last few years and will change more rapidly in the future....

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