What Is Effective Advertising? Two Viewpoints
Debate in London on January 19, 2000, between Professor John Philip Jones and Professor Andrew Ehrenberg
Introduction
The debate structured within four topics:
- Part A: The Goal
- Part B: Brands
- Part C: Consumers
- Part D: Advertising
Each topic is discussed in turn by each of the two protagonists.
Part A: The Goal
Return to Introduction
Jones
A1.I remind the audience about the region of Northern France and Flanders that during the period 1914 to 1918 was a tortured battleground. The scars made by the trenches can still be seen from the air...