Comparing two methods of sending out questionnaires: e-mail versus mail

Alan C B Tse

Describes an experiment to compare e-mail and post as methods for delivering a mail survey. It was found that response rates were higher for the post: possible explanations are that e-mail is still unfamiliar, that it may be less convenient (because you have to use a computer terminal), or worry about confidentiality.
  

Comparing Two Methods of Sending Out Questionnaires: E-mail versus Mail

Alan C. B. Tse, Ka Chun Tse, Chow Hoi YinChoy Boon Ting, Ko Wai Yi, Kwan Pui Yee andWing Chi HongThe Chinese University of Hong Kong

Introduction

Kazuaki (1990) pointed out that market research clients nowadays are more sensitive to cost and speed than they used to be. To satisfy these requirements, the global emergence of electronic media may be set to play a major role. It is therefore meaningful to investigate whether electronic mail...

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