The use of interaction coding and follow-up interviews to investigate comprehension of survey questions
Jean Morton-Williams and Wendy SykesThen Social & Community Planning Research
Foreword
Introduction
The quantitative survey interview depends on the asking of precisely worded questions by the interviewer, and the understanding and answering of those questions by the respondent. Cannell et al. (1981) suggest a model of the respondents task, in five steps.
Comprehension of the question
Cognitive processing to arrive at an answer including (a) Assessments and decisions concerning the...