The use of interaction coding and follow-up interviews to investigate comprehension of survey questions

This paper was based on findings from a research programme, funded by the ESRC and instituted at the Survey Methods Centre at SCPR under the directorship of the late Professor Gerald Hoinville.
  

The use of interaction coding and follow-up interviews to investigate comprehension of survey questions 

Jean Morton-Williams  and  Wendy SykesThen Social & Community Planning Research

Foreword

Introduction

The quantitative survey interview depends on the asking of precisely worded questions by the interviewer, and the understanding and answering of those questions by the respondent. Cannell et al. (1981) suggest a model of the respondents task, in five steps.

  1. Comprehension of the question

  2. Cognitive processing to arrive at an answer including (a) Assessments and decisions concerning the...

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