The utility to market research of the classification of residential neighbourhoods

It would be true to say that there is a potential conflict between pure research ideas and the costs of carrying them.
  

The Utility to Market Research of the Classification of Residential Neighbourhoods

Ken Baker, John Bermingham  and Colin McDonald Then British Market Research Bureau Ltd

Foreword 

PROCEEDINGS OF THE MARKET RESEARCH SOCIETY CONFERENCE

Introduction

The purpose of this paper is to demonstrate the enormous potential of the Classification of residential neighbourhoods in the marketing advertising and market research sectors of British commerce. For the advertiser and marketing man, we believe that any area-based characteristic which really discriminates in product purchasing has important implications, and hope to show its...

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