Media World: Old dogs, new tricks

While the U.S. advertising boom continues cable is the fastest growing medium but radio on both sides of the Atlantic is prospering.

A recent RAJAR analysis of internet users show that respondents are spending more time with radio and newspapers.

Media World: Old dogs, new tricks

Peter Fiddick

Old media is dead, long live old media. That, at any rate, was the eye-catching opening to a recent analysis in the Financial Times Lex column.

Passing over the execrable media is and Lexs frequent perverseness (this time, he had just finished belabouring BT for not rolling out its ultra-new-media broadband telecoms services regardless of their impact on its existing businesses), the observation did seem to have a point.

It was focused in particular on the US media megamerger before last, between the CBS and Viacom empires, and how, while...

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