The Use of Internet-Based Groupware in New Product Forecasting

New product development is a risky business. Companies can use a number of methods to assess the viability of a new product and reduce the risks associated with it.
  

The Use of Internet-Based Groupware in New Product Forecasting

Muammer OzerCity University of Hong Kong

New product development is considered to be one of the key factors in a firm's long-term competitiveness. Hence, organisations in various industries are continuously trying to launch new products and services. For example, increased competition from the online gambling industry is forcing the UK's National Lottery to consider allowing people to stake their bets through the internet (Uhlig 1999). In the insurance industry, Cornhill Insurance gives an option to its customers to trade electronically for motor, household and commercial insurance and plans...

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