The Use of Secondary Information Published by the PRC Government

Sherriff T.K. Luk

The success of the Economic Reform has turned China into a burgeoning market with vast sales potential and has stimulated international marketers' interest in learning more about the China market.
  

The Use of Secondary Information Published by the PRC Government

Sherriff T.K.LukDepartment of Business Studies, Hong Kong Polytechnic University

Today, China is an emerging market for most multinational firms. Owing to the unique context of its business and cultural environment and its isolation from the world market over 20 years before the adoption of the Economic Open Door policy, China appears as a strange market to many international marketers, who are eager to learn more about the characteristics of this market and of the players there. Ideally, this learning objective can be achieved most effectively via primary...

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