'Bringing It All Back Home' - Using RDD Telephone Methods for large-scale Social Policy and Opinion Research in the UK

Despite the extent of telephone ownership in the UK rising to levels comparable with those in the USA the use of telephone methods here, although growing, remains at a consistently and significantly lower level, even where the use of such methods might solve specific research problems.
  

'Bringing it all back home': Using RDD Telephone Methods for Large-Scale Social Policy and Opinion Research in the UK

Iain NobleHound Dog Research andNick MoonNOP Social and Political andDominic McVeyHealth Education Authority

Mac the Finger said to Louis the King, I got forty-eight red, white and blue shoe-strings, And a thousand telephones that will not ring, Tell me where I can rid of these things.                                                                                                               Bob Dylan 'Highway 61 Revisited'

Telephone research in the UK: the background

In recent years UK household telephone ownership rates have...

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