Receiving and Responding to a Mail Survey: A Phenomenological Examination

How receiving a mailed survey fits into the lives of a group of survey recipients is examined using the phenomenological research methodology.
  

Receiving and Responding to a Mail Survey:  a Phenomenological Examination

James G.Helgeson School of Business Administration, Gonzaga University

Researchers are interested in how receiving a mailed survey fits into the life of their anticipated respondents. A research methodology that is designed to allow a researcher to come in contact with events, as they are actually lived and experienced by individuals, is phenomenology.

From a natural science (for example, physics, biology), logical/positivist viewpoint, phenomenological methodologies would be bad science. But the fact is that a positivist versus a phenomenologist approach to...

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