The Impact of Topic Interest on Mail Survey Response Behaviour
Charles L. Martin W Frank Barton School of Business
background
Non-response biases
Non-response occurs when individuals selected into the sample do not participate in the survey. A bias is created when these non-respondents' would-be responses differ from the responses of those who do participate in the survey. The magnitude of such a bias can greatly increase when survey response rates are low; hence survey researchers are justifiably concerned when studies reveal that survey response rates have steadily declined since the early 1950s (DeMaio 1980; Schlossberg 1991;...