Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection

This paper investigates the effects of respondent characteristics on the error detection rate in pretesting.
  

Pretesting in Questionnaire Design: The Impact ofRespondent Characteristics on Error Detection

Adamantios Diamantopoulos and Nina Reynolds European Business Management School, University of Wales  and Bodo Schlegelmilch American Graduate School of International Management

Introduction

Pretesting is the last stage in the design of a questionnaire where mistakes can be detected before the final survey is implemented. It is used to refine the instrument and identify errors which may only be apparent to the population of concern. In this context, 'the questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product design'...

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