Older People in the 1990s

Argues for the importance of looking more seriously at older age groups (because of their increasing numbers).
  

Older People in the 1990's: An Emerging Opportunity for Research

Anthea Tinker  King’s College London

INTRODUCTION

The topic I have been asked to talk about – Older People in the 1990s: an emerging opportunity for research – is an immensely wide one and I intend to concentrate on issues which I think are of particular interest to market researchers. In the same vein I shall, in the main, be referring to the United Kingdom.

What I propose to do is four things:

  1. say why it is important to look...

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