Older People in the 1990's: An Emerging Opportunity for Research
Anthea Tinker Kings College London
INTRODUCTION
The topic I have been asked to talk about Older People in the 1990s: an emerging opportunity for research is an immensely wide one and I intend to concentrate on issues which I think are of particular interest to market researchers. In the same vein I shall, in the main, be referring to the United Kingdom.
What I propose to do is four things:
- say why it is important to look...