Good Information - Generals Can't Do Without it. Why Do CEOs Think They Can?

Argues that market research should be given the same importance as military intelligence in the army.
  

Good Information Generals Can’t Do Without It. Why Do CEOs Think They Can?

David Cowan

 

In a corps, a large formation of the army, which might consist of three divisions - 40,000 fighting men and women, the group planning the battle would be the corps commander with the three divisional commanders supported by artillery and supplies. In addition - and for us highly significantly - Intelligence!

This structure would be replicated up the line. A meeting of the general staff to plan the Gulf campaign would be attended by the head of military intelligence....

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