Non-Conscious Processes and Semantic Image Profiling

Market research, in particular that part which seeks to establish the perceptions, judgements and emotional reactions the consumer displays in respect of products, may benefit from consideration of a new research approach.
  

Non-conscious Processes and Semantic Image Profiling

Andrew HillUniversity of Keele

This seems to be such a preposterous statement that it obviously needs justification. In this connection I shall make three points:

  • What an individual is consciously aware of may be, in some objective sense, incorrect. Visual illusions are a compelling example of this.
  • What individuals are aware of, what they attend to and remember, what evaluations they make are greatly ...

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