The 1992 Market Research Society Membership Survey

Ken Parker and Lorna Winstanley

This paper presents a summary of findings from a postal study among MRS members conducted in January 1992 by Research Services Ltd.
  

The 1992 Market Research Society Membership Survey

Lorna WinstanleyWinstanley Douglas Grantham  and Ken Parker  Research Services Ltd

Introduction

The most recent surveys of The Market Research Society membership took place in 1982 and 1985. The survey conducted in January 1992 maintained continuity of questioning where possible to provide comparative data, but also included new information on attitudes to the Society which were intended to act as a benchmark whereby the Society could monitor its customer service over the years to come.

The research took the form of a postal survey with 1,750 members selected at...

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