A Small Arts Organisation's Approach to Market Research
Nigel Hinds and Tracey Waters Phoenix Arts
BACKGROUND
Phoenix Arts
Pnoenix Arts is Leicesters arts centre presenting the best new contemporary work in dance, film, performance, music and literature.
Phoenix Arts is run by Leicester Arts Centre Ltd, a company limited by guarantee and registered as a charity. The centres turnover is around 700,000; it employs 14 full-time staff and 22 part-time staff. The marketing department (which includes the box office team) consists of four full-time and two part-time staff. The Phoenix Theatre was built...