A Small Arts Organisation Approach to Market Research

Describes research at the South Bank Centre (which includes the Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, Voice Box and Hayward Gallery).
  

A Small Arts Organisation's Approach to Market Research

Nigel Hinds and Tracey Waters Phoenix Arts

BACKGROUND

Phoenix Arts

Pnoenix Arts is Leicester’s arts centre presenting the best new contemporary work in dance, film, performance, music and literature.

Phoenix Arts is run by Leicester Arts Centre Ltd, a company limited by guarantee and registered as a charity. The centre’s turnover is around 700,000; it employs 14 full-time staff and 22 part-time staff. The marketing department (which includes the box office team) consists of four full-time and two part-time staff. The Phoenix Theatre was built...

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