The Optimum Time at Which to Conduct Survey Interviews

This paper considers the subject of the optimum time at which to conduct survey interviews. It indicates that better planning of fieldwork will produce a return on the investment of time both in terms of response and in terms of quality and representativeness.
  

The Optimum Time at which to Conduct Survey Interviews 1

Ed Swires–Hennessy Welsh Office  and Marc DrakeTaylor Nelson Group

INTRODUCTION

The Welsh Inter Censal Survey was initially designed with two purposes in mind: first, the provision of Census type data for local authority districts; and secondly, as the social survey part of the 1986 Welsh House Condition Survey. Obviously, it is from the former purpose that the survey derives its name. In fact, the first purpose was abandoned and the size of the survey sample reduced to meet only the second...

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