Using Computers to Extend Analysis and Reduce Data

Paul Freeman

Discusses, from the client's viewpoint, how computers can help extend analytic power and simplify data, with the problems these new methods can bring.
  

Using Computers to Extend Analysis and Reduce Data

Paul FreemanKraft General Foods, UK

REDUCTION

I believe there are three basic types of reduction: simple, graphical and complex (which merges into extended analysis).

Simple reduction

Simple reduction involves identifying basic ways of excluding unwanted elements of the dataset.

The first of these ways is perhaps the most dangerous and involves the positive selection of the bare headlines on the grounds of ‘I don’t have the time to look further’. Apart from the problem that headlines are rarely actionable, this leads to a train of thought that specifies a...

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