The Car, The Environment and the Media. An Analysis of Press Coverage on Environmental Issues Affecting the European Motor Industry

The paper outlines a research project examining press coverage of the motor industry in six European markets in order to track the incidence of a range of environmental issues and the presence of certain key messages both for and against the industry.

The Car, the Environment and the Media: An Analysis of press Coverage on Environmental Issues Affecting the European Motor Industry 

Peter Christopherson, Director, CARMA International Ltd, United Kingdom

INTRODUCTION

The pressures facing the motor industry in Europe are many and varied: globalization, over-production, safety, legislation and, of course, the environment. As the consumer boom of the eighties moved into the green consciousness of the nineties, manufacturers responded to increasing pressure to produce more efficient, cleaner vehicles. Oil companies played their part by researching more efficient, cleaner fuels. Pressure on the industry...

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