Capitol Importance: Kid Stuff

Linda Dove

The U.S. and Europe differ drastically in their approaches to children's advertising.

Kid Stuff: Europes laws on childrens advertising could impact American agencies

Linda Dove

INTRODUCTION

Royalty, Greenwich Mean Time, and EuroDisney arent the only differences between the United States and Europe. In the ad world, they can be as different as night and day. One arena in which this is especially true is childrens advertising.

The debate over how much television advertising should be directed to children will likely reach a crescendo in Europe early next year. Thats when Sweden, which has some of the most rigorous restrictions on childrens advertising in the world, becomes head of the executive office...

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