Netting the Brand: Ad Agencies can and should play a crucial role
Edward H. Meyer
In this inaugural Internet column for Agency, I vowed I wouldn't recite Internet commerce statistics (we know them), mention convergence (who knows when or how), the global digital revolution, the omni-market the Internet is creating, or one-to-one marketing.
But I do want to discuss the 'dot com-ing' of America. I'm referring, of course, to the current explosion of Internet brand creation that could, if we do it right, unleash the next golden era of advertising.
Many predictions have been made about...