Media View: In Our Own Defense

David F. Poltrack

Broadcast networks have, since the 1980s, played a unique, irreplaceable role for advertisers and the agencies that serve them.

In Our Own Defense:  Network TV isn't just back on top it never left

David F. Poltrack

  • 1962: The new medium of subscription Television arrives on the scene. Network Television is declared dead.
  • 1980: As Cable penetration grows, the pundits declare that the broadcast television networks are 'dinosaurs, doomed for extinction'
  • 1990: Marketers move money from advertising to promotion in response to a weak economy. The new cable competitors proliferate and strengthen, and the pundits once again declare the...

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