How People Live in a Network Society

Francois Rene Crocquet and Marc Carpentier

Technology, new products and certain measurable movements tell us that there is a social change under way, and the way in which people communicate is undoubtedly at the center of this shift.

How People Live in a Network Society

Franois-Ren Crocquet, Market Research Manager, Bouygues Telecom, France andMarc Carpentier, Associate, Quadrature Marketing, France.

INTRODUCTION: THE DECADE OF CHANGE

What is it that happened in the industrially advanced countries in the 1990s? Nearly everyone - social science researchers, industrialists, political leaders, journalists - agrees that something important took place. The most visible consequences of this change, those that manifest themselves in the form of new products, those that are statistically measurable, are clearly obvious:

  • In 1988, someone who walked down the street with...

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