Can CATI Break Down the Asian Front Door?
Guy Potter, Associate Director, AMI, the Philippines andKurt Thompson, Project Director, AMI, Korea.
INTRODUCTION
In a number of ways research is similar to sales. Both occupations can involve interviewers or salespeople attempting to gain the cooperation of potential targets. The analogy of a door to door salesmen has a ring of truth about it. We both want to get a foot in the door. Researchers are not selling anything, we are only gathering information. However, potential respondents do not know this. To them we may as...