Can CATI Break Down The Asian Front Door

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future.

Can CATI Break Down the Asian Front Door?

Guy Potter, Associate Director, AMI, the Philippines andKurt Thompson, Project Director, AMI, Korea.

INTRODUCTION

In a number of ways research is similar to sales. Both occupations can involve interviewers or salespeople attempting to gain the cooperation of potential targets. The analogy of a door to door salesmen has a ring of truth about it. We both want to get a foot in the door. Researchers are not selling anything, we are only gathering information. However, potential respondents do not know this. To them we may as...

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