Advertising Effectiveness, So Now We Know
Tim Foley Optimum Media Direction, Hong Kong S.A.R., China.
ADVERTISING IN ASIA
For the purposes of brevity, the term Asia is used frequently in this paper. While there are some significant things that are common across the region, it is important for those reviewing the markets from outside the region to realise the major differences that exist between countries. While Asia is a convenient shorthand for listing the markets, at a strategic and executional level it is important to firmly focus on country by country planning and execution.As will probably be...